Deluc AM is a corporate and lifestyle PR agency that crosses boundaries.


Deluc AM has been helping companies, brands, and individuals tell stories since 2016, which results in clear positioning, publicity or content creation. From strategy through to execution. Depending on the complexity of the project, Deluc AM sometimes works together with local agencies or partner specialists.

What's in a name? The AM in ours makes direct reference to the technological advancements that influence how we communicate and behave. The radio, which includes the AM frequency, kicked off a true revolution over a century ago. Homes were no longer silent. News, culture, and entertainment entered the living room for the first time ever, and within the same time frame public relations, as we know it today, came into being.

Although much has changed since then, and target groups are scattered across the media landscape, the essence of storytelling remains the same. The most important aspect is communicating your story on the right frequency.

Founder Luc de Boer has over ten years of experience in the PR world and has worked for national and international agencies. During this time he worked for brands in e-commerce, fashion, food, finance, marketing retail, and tech. Inclulding clients that now play an important role in almost every living room, think: Spotify, Netflix, and Sonos.