Corporate and lifestyle PR on an international scale


Since 2016 Deluc AM helps companies, brands, and individuals to tell their stories, resulting in clear positioning, publicity or content creation. We build strategies and execute them. Depending on the complexity of the project, we work together with local agencies or partners with other PR specialists. 

‘AM’ stands for technological developments that influence how we communicate and behave. The AM radio frequency triggered a true revolution over a century ago. News, culture, and entertainment entered the living room and homes were no longer silent. Public relations, as we know it today, came into being. The frequency is still used today because of its unique ability to transmit over long distances.  

Although much has changed and target groups are spread across the media landscape, the essence of storytelling remains the same. The most important aspect is to communicate your story on the right frequency.

For more then ten years, founder Luc de Boer has worked in PR at national and international agencies. His experience covers work for brands in e-commerce, fashion, food, finance, marketing, retail, and tech, including brands that now fulfill an important role in our day to day lives, like Spotify, Netflix, and Sonos.