We Adapt launches cloud editor for scalable video ads

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Amsterdam, We Adapt, the Creative Management Platform (CMP) for video, has launched a cloud editor to compose dynamic videos. This enables users to automatically adapt their ads into different versions and formats in a scalable way. We Adapt already offered managed services for dynamic video campaigns. Through the latest development, the technology is now available as SaaS for brands and agencies.  

Growing need for fast and scalable video ads

The advertising market has a growing need to communicate more relevantly to specific target audiences and to produce different video versions and formats at a reasonable cost. Further development of the We Adapt platform has led to one solution for both challenges. Like for the adaption of a campaign that results in a dozen videos and a data driven campaign with hundreds or even thousands of different messages. The SaaS platform makes it possible for brands and agencies to automate and scale video creation and distribution. Maarten Boon, founder and CEO of We Adapt says: "All applications of (dynamic) video advertising will be feasible: fast and automated creation of high-quality versions and formats, continuous testing and optimisation and using data to adapt the video to the target audience: dynamic advertising."

Generating ads with cloud editor

The video advertisements that the users create on the platform are ideal for online, social and Digital out of Home (DOOH). Within these creatives graphics and textual layers are an important factor, because sound is a subsidiary. Next to that, the message needs to be delivered between 6-15 seconds.

The addition of the cloud editor will allow users to compile dynamic video creatives themselves. This is based on a high-end template system that can be customised in great detail in order to be in line with branding of specific campaigns. With this grid different versions may be generated. This allows agencies to work faster and more agile. "They will now have the proper tools to quickly automate and scale the creative process of making and testing different video ad creations. This will give them much more freedom to do what they are good at: create or optimise campaigns," explains Boon.

NewsLuc de Boer