Premium movie provider Film1 launches streaming service
Film 1, part of Sony Pictures Television Networks, is one of the biggest providers of movies on demand in the Netherlands. However, at the moment the brand mainly operates in the shadows.
Since 2017 many PR related activities were set up, such as: the introduction of a on demand tv channel, the launch of their streaming service, and a social media workshop. The launches received national press coverage. Also, we gave the lifestyle and influencer network a boost by organising new collaborations.
The social media workshop resulted in the optimisation of their social media channels, and revived their tone of voice.