Premium movie provider Film1 launches streaming service
Film 1, part of Sony Pictures Television Networks, is one of the biggest providers of movies on demand in the Netherlands. However, at the moment the brand mainly operates in the shadows.
Since 2017 many PR related activities have unfolded, like: the introduction of on demand tv channels, the launch of their streaming service, and a social media workshop. Received national press coverage for the divergent projects. Also gave the lifestyle and influencer network a boost by organising new collaborations.
The workshop resulted in the optimisation of their social media channels, and modification of their tone of voice.